LimitR is a Automotive lifestyle brand started by Olly Ross. Like any driving enthusiast, the hunt is always for the top of the rev range. Chasing the limiter to get all the performance out of the engine. From this, the name LimitR was formed. 

The name also pays homage to the car that built Olly's audience via his YouTube Videos: The Honda Civic Type R as well as the R being the first letter of Olly's surname, Ross. 

LimitR is for driving enthusiasts by driving enthusiasts